Monday, December 05, 2005

Parfume ads don't really use jingles Hilly, although we are targeting the less-affluent market with "Man Juice". I'm wondering whether a more Lynx style approach would be the best route in the "Spray more Get more" type mould...

Man Juice from Hilly. Come on. Her face.

With associated imagery to avoid any confusion in the message of course.